Art Direction, Concept Development, Design
Portage County Parks needed an event banner to promote their over 25 different parks and recreation areas. The banner was used at a local business event for employees to discover things to do in the area, but also designed as a stand alone to be used for future trade shows and promotion. The idea was to focus on an active audience and to highlight over 25 outdoor recreation ideas available and at their disposal. The banner would attract people to come over and talk with the Park Specialists to find out more details and to be able to pick up other brochures, maps and information. There was no age limit, or demographic, so the idea of “YOU ARE NEVER TOO OLD TO PLAY OUTSIDE!” as a tagline fit well with young and old alike.