Identity, Illustration, Social Media/DigitalGraphics
This was a freelance project for a videographer who wanted to create a brand as a side project to help document ride-alongs to share the stories of the bond between man and machines. He wanted to bridge the connection between the people and the motors that help shape pivotal moments in our lives with hopes to inspire more of a social and digital following.
The idea with the logo was to combine the illustration of a heart with a flaming turbo fire engine in a strong, modern way to symbolize the idea that people are centrally connected to their engines that in turn helped shape their own everyday stories.