Identity, Illustration
The Stump Sitters originally was a group that traces back to a 1960s hunting camp and eventually kickstarted what is now known as the “whitetail industry.”
Al Hofacker and Jack Brauer considered themselves deer hunters first and foremost — not bowhunters, gun-hunters or muzzleloading hunters. They reasoned that their first love was hunting deer and learning more about the whitetail’s biology and daily behavior. They meticulously logged their obsession; each averaging more than 400 hours a year in the woods — scouting and hunting whitetails. They logged thousands of pages of field observations and shot countless reels of 8mm movie film.
By 1973, they knew they were onto something that others would appreciate, so they officially incorporated as the Stump Sitters Whitetail Study Group. A year later, they were invited to share some of their knowledge with schools and sportsman’s groups. Other invitations followed, and they found themselves giving as many as 70 presentations a year to other diehard deer hunters.
Early in their road trips, they learned the American deer hunter’s quest for information went beyond seminars and they could create a deer-specific media company to satisfy the nation’s need for practical and comprehensive information on this beloved game animal.
The first “issue” was an 11-by-17-inch piece of paper folded in half and included science-based deer insights and a pencil drawing of two mature bucks locked in battle. Within three short years, that little newsletter was a national success.
The brand evolved into today’s Deer & Deer Hunting and continues to educate and entertain millions of hunters.
All that to say we branched off this historic brand to create The Stump Sitter’s Club…a nod to the great founder’s past, while providing a modern day monthly deer hunters’ subscription box to include the latest and greatest gear, products, reference material, etc. that any avid whitetail fanatic would love to add to their hunting repertoire.