Business Card, Vinyl Decals, Apparel
Identity, Illustration
Finotey Refrigeration needed a well deserved identity facelift after being in business for over 50 years. The old, custom drawn "Frosty F" was a great starting point, but some fresh colors and typography helped bring this biz to the present time. I really enjoy working on restoration projects like this where a client may have some ideas, or old material to draw from, but ultimately it's up to the artist to take all this information and give it a true transformation. I redrew the "Frosty F" and made the logo work on a variety of mediums such as a business card, vinyl graphics to be applied to a service vehicle and even some work apparel.
Logo Before (Above)